Privacy Policy

This Privacy Policy provides users of this site (the “Site”) with the fullest and clearest information on the processing of their personal information through the Site under the General Data Protection Regulation (GDPR). Pursuant to statutory requirements, this Privacy Policy also indicates:

• The nature of the personal information processed;

• The purposes and means of the processing of personal information;

• The identity and contact details of the data controller(s);

• The contact details of the Data Protection Officer (DPO);

• Any third parties involved in the processing activities;

• The retention period of personal information;

• The security measures adopted to protect personal information;

•The privacy rights of users.

This Privacy Policy applies to the Site only and does not concern any website or platform to which the Site may link.

Users with fewer than 16 (sixteen) years in age are not allowed to consent to the processing of Personal information without parental authorization.

Controller

Under the GDPR, the controller is the subject that, alone or jointly with others, determines the purposes and means of the processing of personal information.

The controller for the data processing related to the activities of the Site is:

• EO Denmark ApS, Carl Jacobsens Vej 16, 2500 Valby, Denmark; contact: privacy@eo.dk (the “Controller”).

There is a designated Data Protection Officer to ensure that the Site processes personal information in compliance with the GDPR. The DPO can be contacted for any enquiries at the following email address: privacy@eo.dk

Personal information. Purposes of processing.

“Personal information” means any information relating to users and that identifies them personally, either alone or in combination with other information.

Personal information is collected automatically by the Site or received via multiple sources: forms, e-mail, devices, social media and other means.

The Site processes personal information in various shapes for the following purposes:

Browsing data

The Site collects non-sensitive browsing data by automatic means in order to enable and improve user navigation (e.g., IP address, date/time of the visit and its length, any referring URL, the pages visited on the Site, the device used and other information).

The processing of such information allows users to access the Site and fully enjoy its features and services. Furthermore, browsing data may be used to verify that the Site is functioning properly.

From time to time, browsing data are processed anonymously for statistical purposes.

Browsing data are unlikely to allow identification of the relevant data subject. However, by their very nature, browsing data may allow identification of the users if associated with other information.

The browsing data described above are stored only temporarily in compliance with the applicable law.

Orders

At checkout, the Site asks users to provide personal information for the essential purpose of fulfilling their purchase orders and comply with contractual obligations (e.g., name and surname, e-mail address, delivery address, etc.).

Such personal information is also essential for the Customer Service to assist customers on enquiries and for any related necessity, before or after the sale (for instance, with respect to the order delivery status or on product returns).

Personal information related to orders will be stored as long as required to comply with contractual obligations and with the applicable tax and financial reporting obligations.

The Site may also verify the payment instruments used by customers to purchase on the Site (e.g. credit or debit card, etc.) for the main purpose of preventing fraudulent activities or pursuant to the applicable anti-money-laundering laws. As full reliance for payment verification is given to third party payment processors, the Controllers do not process or store any financial information belonging to customers.

Failure to provide the personal information required at checkout will prevent users from completing an order on the Site.

Based on its legitimate interest to improve its relationship with customers, the Site will send to the latter email communications with product suggestions or other updates. Customers are always free to unsubscribe from such email communications (for instance, by clicking on the “unsubscribe link” at the bottom of each email).

Newsletter and marketing communications

On the Site, users can opt to receive newsletters and commercial communications.

In such cases, users may be invited to submit personal information in addition to their e-mail address (e.g., gender, country of residence, etc.) for the purpose of having newsletter and marketing communications tailored to the user profile.

Users can always easily withdraw their consent from receiving newsletters and commercial communications in the following ways:

• By clicking on the ‘unsubscribe’ link in any of such email;

• By contacting us at privacy@eo.dk

Sharing and transfer of personal information

The Controllers will make their best effort to ensure that all Processors will apply their industry best practice to protect personal information and that they will not use personal information for any other purposes than those agreed with the Controllers.

For instance, the Controllers may share personal information with the following categories of Processors:

• Couriers and postal operators;

• Fulfilment centers and warehouses;

• Advertising, digital, marketing and social media agencies;

• IT service providers;

• Customer care service providers;

• Payment service providers.

In such cases, sharing personal information with the Processors is necessary for the Controllers to fulfil their contractual obligations and, also, to improve the Site’s products and services.

Users can request an updated list of the Processors involved in the processing of personal information relevant to the Site’s activities by writing an email to: privacy@eo.dk

The Controllers must always reserve the right to disclose personal information about users as required by law (for instance, in response to law enforcement requests), and where needed to protect the rights of the Controllers or their affiliates or third parties.

Moreover, personal information may be disclosed to other companies within the same corporate group of each of the Controllers, or to third parties in the event of a corporate restructuring process, in full compliance with the applicable law.

In any other cases, the sharing of personal information will be conditional upon the preliminary and explicit consent of the user, unless processing is allowed under an alternative legal basis.

The Controllers will not transfer any personal information outside the European Economic Area (EEA), unless the user has explicitly authorized such transfer or the transfer of personal information outside the EEA is allowed by the GDPR on another legal basis.

Processing methods and security measures

Personal information of users is processed by the Controllers with IT, automated and electronic tools and, in limited cases, by using documentary means. In accordance with the GDPR, specific security measures have been implemented to prevent data loss, unlawful or improper use, and unauthorized access.

Only authorized employees of the Controllers, and authorized employees of the third-party suppliers, acting as Processors on behalf of the Controllers, have access to personal information related to the Site activities. Data processing agreements are in place with the Processors to ensure that they always meet the level of security required by the GDPR while processing personal information related to the Site activities.

While the Site adopts primary security measures to prevent loss, destruction or dissemination of personal information, at the same time it cannot exclude the safety risks that are naturally involved by online transmission of data. The user accepts the inherent risks of providing personal information over the internet and will not hold the Site responsible for any breach of security, unless this breach is due to the Site’s negligence or willful default.

Retention of personal information

The Controllers will store personal information for as long as it is needed to provide users and customers with the required services or to meet legal or tax obligations or for the minimum period prescribed by the law.

In order to determine the appropriate retention period for personal information stored by the Site under user consent, the Controllers will take into account multiple factors to ensure that personal information is not stored for longer than the necessary or appropriate period. Such criteria will also include:

• The purpose for which the Site holds personal information;

• Legal, tax and regulatory obligations in relation to that personal information;

• The type of ongoing relationship with the concerned user or customer 

• Any specific user request in relation to the deletion of personal information;

• Legitimate business interests.

The Site will promptly delete or anonymize personal information that is no longer needed or retained according to the law.

Connection to third-party websites or platforms

The Site may contain links to third-party websites or platforms. The Controllers cannot control or be held responsible for the conduct of such third-party websites or platforms with respect to privacy law. Users are encouraged to read their privacy policies to verify how they collect and process personal information.

The rights of users

Users are entitled to receive confirmation as to whether the Controllers hold any personal information about them.

If this is the case, under the GDPR, users also hold the rights to:

• Be informed about the collection and use of their personal information;

• Access their personal information at no cost;

• Have inaccurate personal information rectified, or completed (when it is incomplete);

• Have personal information erased (“the right to be forgotten”);

• Under specific conditions, obtain the restriction or suppression of their personal information;

• Obtain and reuse their personal information for their own purpose across different services when processing is based on a contract or on consent, and the processing is carried out by automatic means (“the right to data portability”);

• Under specific conditions, to object to the processing of their personal information;

• Object at any time to the use of personal information for “profiling” or “automated decision-making” purposes.

• The right to submit complaints related to the collection and processing of personal information to the competent supervisory authority;

• The right to withdraw consent to the processing of personal information at any time.

Users can contact the Site for any enquiry and to exercise their privacy rights at the following email address: privacy@eo.dk

Changes to this Privacy Policy

Any future changes to this Privacy Policy will be posted on the Site and, where appropriate, notified to users by email. Users are encouraged to read this Privacy Policy frequently to check for any updates or changes.

COOKIE POLICY

This Cookie Policy explains to users how the Site adopts cookies and, furthermore, provides guidance as to how cookies can be managed.

This Cookie Policy should be read together with the Privacy Policy.

By continuing to browse or use the Site, users agree to the use of cookies as described in this Cookie Policy.

What are cookies

Cookies are small text strings that the Site sends to the user's device, where information is memorized for various purposes. In particular, cookies allow the Site to recognize users on subsequent visits or enable other websites to recognize such users for particular purposes.

What kind of cookies the Site uses

The Site uses various types of cookies for different purposes:

Technical cookies

Technical cookies are cookies enabling users to browse on the Site or to enjoy its basic features. These cookies are installed automatically on the user device by the Site as a result of the user’s access to the Site and do not require any specific consent by the user.

Indeed, consent is not required by the law if and when a cookie is:

• Used for the sole purpose of carrying out the transmission of a communication; and

• Strictly necessary in order for the provider of a digital service explicitly required by the user to provide that service.

Technical cookies used by the Site include:

• Navigation cookies: to ensure the normal browsing and use of the Site, through different options or services;

• Functional cookies: to save user preferences and facilitate the browsing experience based on a set of selected criteria (for example, language, browser type, etc.).

The Site also collects the IP address or any other identifying information on the user device that is necessary in order to manage the Site, diagnose server problems and meet other lawful purposes.

Disabling technical cookies may limit the ability of users to browse the Site and to enjoy its features or the services offered.

Analytical cookies: these cookies are collected by third parties, in individual or aggregated form, in order to collect information on the number of users and on how they visit the website, such as information on which pages or sections are most viewed. This is a list of analytical cookies:

-Squarespace Analytics

Browser preferences

Users can manage cookie preferences through their web browser settings:

-Internet Explorer

-Safari

-Chrome

-Firefox

For more information, Users can visit:

http://www.allaboutcookies.org or www.youronlinechoices.com

Contact

Users wishing to contact the Site concerning any matter relating cookies are encouraged to write to: privacy@eo.dk

Changes to this Cookie Policy

Any future changes to this Cookie Policy will be posted on the Site and, where appropriate, notified to users by email. Users are encouraged to read this Cookie Policy frequently to check for any updates or changes.